I watched the video & unlike most people, I think there’s a positive message for men in it. “The boys watching today are the men of tomorrow”. Lead by example. It’s about time a corporate entity had the balls to come out & say it. It is NOT cool to wolf whistle women in the street. It is NOT cool to use the same old tired response to excuse toxic masculinity, “Boys will be boys”.

Obviously lots of men will be taking negative messages from this, but I only got positive vibes. 😊